Alpha Home Appliances Sdn. Bhd. was incorporated by June 1996, establishing as the marketing arm of Alpha Electric Co Sdn. Bhd., our state-of-the-art, 70,000 sq. feet (1.5 acres) factory, possess strength of 250 staffs in aggregation nationwide. Our initial aim was to distribute our own manufactured water heaters into the local market, after the 6 years of focus on export and OEM activities overseas. Since then, we have grown from strength to strength; surpassing the Asia Financial Crisis of 1997 with 30% growth on annual turnover, follow by the achievement of an average of 30% to 40% growth on annual turnover at the subsequent years.

In tandem with the tremendous growth, we have diversified ourselves into the distribution of various other products, inclusive of decorative ceiling fan, air cooler, shower-panel, kitchen appliances and H2O vacuum cleaner. More ranges of innovative products and appliances are expected to be added into our distribution line in the very near future.

Today, we have grown to possess more than l000++ local distributors and dealers across nation. With their strong support together with our strong presence of brand name couple with our advertising strategies, our vision is strongly believed to be achieved. Our export markets have also expand to a strength of 14 countries, namely Singapore, Thailand, Russia, Cyprus, Philippines, Vietnam, United Arab Emirates, India, West Indies, Indonesia, Fiji, Zimbabwe, Taiwan and United Kingdom.

We will continue to commit to our philosophy that our products must be of the highest quality, innovative and highest customers' satisfaction. The accreditation of IS0 9001:2000 Quality Management System Standard by the Lloyd's Register Quality Assurance body has shown our strong believe and commitment to everyone around us.