After launching towards the end of 1990, Alpha has gone from strength to strength. Our factory was well-reputed as the “Asia Pioneer” in the industry. It was the first company to incorporate many new features into instantaneous water heaters, shower pumps and shower accessories in the Asian market. Our records could be illustrated as below
Innovations
1990 |
Alpha Electric Co. Sdn. Bhd. incorporated |
1993 |
Multi-spray hand shower and LED light temperature sensor display (1st in Malaysia) |
1995 |
Sensor touch micro computer auto temperature stabilizer (1st in Malaysia) |
1996 |
Alpha Home Appliances Sdn. Bhd. (Sales & Marketing for domestic market) incorporated |
1997 |
Built-in booster pump, improved version of electronic earth leakage circuit breaker and sensor press fuzzy logic digital temperature setting (1st in Malaysia) |
1999 |
Self-Setting shower temperature with four memory buttons |
2000 |
Multi colour heater casing and chrome shower set (1st in Malaysia) |
2001 |
Classic 5s shower set and hand shower (1st in Malaysia) |
2002 |
Press button stop valve incorporated with water flow and filter |
2003 |
Digital shower panel with built-in heater and booster pump (1st in Malaysia) |
2006 |
The slimmest heater - S100E |
2007 |
The slimmest heater with SilentJet - S300EP |
Achievements & Accreditations
With Alpha dedication to innovation and quality, it has gain recognition from accreditation of ISO9001:2000 Quality Management System standard by the Lloyd’s Register Quality Assurance body.
It has also won various prestigious awards and accreditation of Products Excellence Award, Malaysia Excellence Award, Good Design Award, Malaysia Brand Name Award and Superbrands Award.
Ministry of International Trade and Industry
Industry Excellence Award 2001 – Alpha Turboflow LH-8000EP
Malaysia Brand Name Award 2001
Brand Excellence Award 2006
Malaysia Good Design Council
Good Design Mark 2002 – Alpha Turboflow LH-8000EP
Good Design Mark 2002 – Classic 5s Shower Set
Good Design Mark 2004 - V3, V5 & V7
Good Design Mark 2006 – S100E
The Superbrands Council
Superbrands Malaysia 2003/2004
