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Recent media campaigns have featured the innovative S-Series, which offers a delightful range of colours to choose from. Alpha has utilized print media, newspapers advertising in The Star, Sin Chew Jit Poh, and magazines such as The Malaysian Women's weekly, Jasmine, Female, Nuyou, Cleo, Citta Bella, and Architecture Malaysia.
It also uses broadcast media, running a 30 second commercial ad over Astro's chinese channel, 8tv, NTV7 and TV3. Alpha has tie-in promotions with premium gifts. For example, with the purchase of an Alpha instant or storage water heater, the buyer also receives a AGREE brand Sports Bottle and Mug.
Along with using the media to promote its products, Alpha is also active in exhibitions, having participated in ArchiDex 06 held at KL Convention Center, and also the recently concluded Homedec2006 exhibition held at KL Convention Center.
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