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The brand name that you know recognize as Alpha Home Appliances began life as the marketing arm of Alpha Electric Co Sdn Bhd. Incorporated in June 1996, today Alpha has grown into a household name and a vast corporate entity, occupying a state-of-the-art four acre distribution centre and manufacturing plant in Malaysia and commanding a staff strength of over 300 professionals nationwide.


Alpha Group is one of the Malaysia's largest electric water heaters manufacturer and exporter. With 20 years' expertise in the manufacturing environment, Alpha has been consistently applying the Quality System (ISO:9001) and world standards' manufacturing process to manufacture our products of uncompromising quality to meet the stringent requirements of our valued customers both in the domestics & international markets.


Alpha Group of products export to 24 countries worldwide with leading market position in most Asia countries, European and Africa. In tandem with the tremendous growth, we have diversified ourselves into the distribution of various range of products inclusive of decorative ceiling fan and shower panel. 


Our in-house R&D and design team takes into consideration each individual mindset, taste and preference to suit your style and needs. This partnership of design, product and consumer psychographics adds an entirely new dimension to contemporary home living.


From time to time we will continue bring you the QUALITY & INNOVATIVE products and appliances into our distribution line.





Alpha Electric Sdn. Bhd.                                1990         Malaysia


Alpha Home Appliances Sdn. Bhd.               1996         Malaysia


United Alpha Industries Sdn. Bhd.                1998         Malaysia


Alpha Sales & Services Pte. Ltd.                    2007        Singapore

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